Wednesday, 7 November 2007

Customer / Citizen Centricity

I had a car accident on Friday, and the behaviour of the call centre was a good example of customer centricity, with one phone call to:

  • Collect all the information needed
  • Arrange for my car to be repaired (and provide a courtesy car)
  • Brief me on what to tell the other driver
  • Give me someone to call if anything went wrong

The accident was a stupid error, but the behaviour of my insurer took as much pain away as was possible, i.e. they took my problem and managed it on my behalf.

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